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  • Vertical Versus Horizontal Line Extension Strategies

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  • Product LineOverview, Product Line Depth, Examples

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  • What is Product Line Extension? Examples, Pros and Cons

     · The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category.. The Product Line Extension can be in the form of new colors, forms, shapes, sizes, flavors, packaging, and ingredients.. The main idea and agenda behind the same are to increase the sales and reach of

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  • Brand Extension A Strategy for Competitive Advantage

     · According to him line extension means any addition in the existing product line of a company in a given category. On the other hand Ries and Trout (1996) had treated line extension and brand extension as same. Desai and Keller (2002) gave following classifications of line extension. 2.4 Effect of Brand extension on Brand Equity

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  • 14 Examples of Product ExtensionSimplicable

     · Up-market Stretch The release of premium versions of a product designed to appeal to customers who are willing to pay more. For example, a sunscreen brand that releases a product that is made with organic ingredients that are all perceived as healthy that have less impact on the environment at a much higher price than products in the line that use standard chemical ingredients commonly

  • 14 Examples of Product ExtensionSimplicable

     · Up-market Stretch The release of premium versions of a product designed to appeal to customers who are willing to pay more. For example, a sunscreen brand that releases a product that is made with organic ingredients that are all perceived as healthy that have less impact on the environment at a much higher price than products in the line that use standard chemical ingredients commonly

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  • Brand Extension Explained With ExamplesMarketing91

     · 2) Product form extension. Line extension is when the brand is launched in a different form from the present form. If the different product formed is an entirely new product category, it will be termed as a brand extension rather than a product from the extension. For example, Google is extended now to mobile phones industry and called as

  • Brand Extension Explained With ExamplesMarketing91

     · 2) Product form extension. Line extension is when the brand is launched in a different form from the present form. If the different product formed is an entirely new product category, it will be termed as a brand extension rather than a product from the extension. For example, Google is extended now to mobile phones industry and called as

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  • The Logic of Product-Line Extensions

    Whether or not to extend a product line is, above all, a matter of common sense. At a bare minimum, an extension must pass the simple tests of consumer benefit, share-of-requirements growth, brand